Group and personal influences on consumer behaviour free download as powerpoint presentation. The study gives a comprehensive understanding of influence of cultural, social, personal and psychological factors on buying behavior. These factors influence the buying decision of consumer directly. Top 5 important factors influencing consumer behaviour. The factors are causal phenomena possessing an impact force capable of changing consumer behaviour, 1992.
The internal influences that have effect on consumer behaviour consist of an individuals perception, learning, memory, motives, personality, emotions and attitudes. Group and personal influences on consumer behaviour. What culture is and how it impacts consumer behaviors. Like any human behaviour, consumer behaviour is seen as determined and conditioned by the effect of certain factors. How personal influences is related with consumer behavior. Essay on consumer behaviour essays, research papers and. This paper is an attempt to analyze the consumer buying behaviour of durables, to examine the factors inducing the consumer buying behaviour and to suggest suitable measures to the marketers for designing a right marketing mix for the consumers in nagaland. Pdf personal influences on consumer behaviour researchgate. Factors that influence consumer purchasing decisions of.
Pdf the second chapter analyses the personal influences on higher education consumer choice, by covering demographics gender and. The second chapter analyses the personal influences on higher education consumer choice, by covering demographics gender and age, family, income, educational background and lifestyle. The change in behavior may be influenced by communication. Factors influencing consumer s buying behaviourthere are four major factors that influence consumer s buying behaviour. Personal influences on consumer behaviour springerlink. Social factors that influence the consumer buying behavior includes reference groups, immediate family members, relatives, role in the society and social status. What are the personal factors influencing consumer behavior. The field of consumer behaviour covers a wide stretch of bases as it focuses on the entire consumption process, involving issues that influence a consumer before, after and during a purchase. Rani 2014, identifies cultural, social, personal and psychological factors as the four major influences on consumer s buying behaviour, adding that these factors cause consumers to develop product and brand preferences. What are the 5 factors influencing consumer behavior. Age and stages of life cycle, occupation and economic circumstances and persons personality include in personal factors. Describe the personal and psychological factors that may influence what.
Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. After studying this chapter students should be able to understand. Internal factors comprise personal and demographic determinants, such as sex, education, the stage of family life, income, lifestyle karczewska, p. Opinion of respondents regarding internal influences on consumer behaviour factors respondents rank. Consumer s buyer behaviour and the resulting purchase decision are strongly influenced by cultural, social, personal and psychological characteristics. It may be source initiated by the influencer or recipient oriented by the influence. The study included secondary data collected from different sources such as journals, books, magazines etc. Family is a social group and it can be considered the cornerstone of consumers so. Factors influencing consumer behavior and prospective.
Some of the important personal factors that influence the buying behavior are. Some of these are internal factors, or personal influences that are individualistic in nature. The personal factors are the individual factors to the consumers that strongly influences their buying behaviors. An individual and a consumer is led by his culture, his subculture, his social. Influence of cultural, social and marketing factors on the. Each of these can have a strong influence on consumer behavior. Due to income level differences there is a difference in opinion as well, which affect their. The 6 principles of influencing consumer decisions. These factors include demographic factors, lifestyle, and situational factors. According to aging experts, senior consumer behaviours are highly variable, meaning that as a group they have more reasons for buying something than teenagers. Consumer behavior refers to the selection, purchase and consumption of goods and services for the.
Among these, consumer resources ranked i, because buying is affected greatly by consumer s income table 4. An empirical study of the factors influencing consumer behaviour. Various factors influence the decisionmaking process of a consumer. It helps them to yield information about how the consumers think, feel and choose their products. Personal factors affecting consumer purchase decision towards. Personal influences in consumer behaviour tutorial 27 march.
The influence of cultural factors on consumer buying behaviour and an application in turkey. Ucb lecture 3 influence of consumer psychographics. In addition to cultural and social factors, personal factors also influence consumer behaviour. Various cultural, social, personal, and psychological factors strongly influence consumer purchase decisions. A consumer buying behavior is influenced by social, cultural, personal and psychological factors. Consumer behavior as a fundamental requirement for e. Interpersonal influence on consumer behavior oxford academic. How culture acts as an invisible hand that guides onsumptionrelated ttitudes, values and behavior. The family has the very important role and influence in the buying behavior of the consumers that includes parents, husband, wife and children. Personal factors personal factors can also affect the consumer behavior. There are three sections of consumer behavior that need to be addressed carefully. Consumer behaviour nowadays companies are more concerned on individual consumer behavior.
The choice of alternative ways to achieve that outcome. The major forces include motives, perception, learning, attitude and personality. Factors influencing consumer buying behaviour the consumer behaviour or buyer behaviour is influenced by several factors or forces. Social factors include groups reference groups, aspirational groups and member groups, family, roles and status. Analysis of personality influences on consumer behaviour.
Manual hand operated machines were for the lower class. Attribution is a psychological construct referring. Influences on consumer behaviour european commission. This research indicates that the personal factors influence the. The first section covers influences on consumer behaviour based on theoretical models and the meaning of segmentation the ways a potential market is divided into distinctive groups of consumers with common characteristics and needs. Describe personal factors that influence what and when consumers buy. A purchase decision is the result of each and every one of these factors. Environmental influences on consumer behaviour cultural influences social. Consumer behaviour in a general sense can be considered to be everything, as every aspect of our lives revolves around the consumption of goods and services. Personal factors which include those aspects that are unique to a person and influence purchase behavior. Consumer behavior is a part of human behavior and by studying previous buying behavior, marketers can estimate how consumers might behave in the future when making purchasing decisions. Scribd is the worlds largest social reading and publishing site. The influence of cultural factors on consumer buying.
The purpose of the paper is to determine personality influences on the buying behaviour. A consumer s buying behavior is influenced by cultural, social, personal and psychological factors. This paper develops such an approach using attribution theory. Factors influencing consumer behaviour journal of emerging. Personal factors influencing consumer behavior definition. External and internal influences on consumer buying decisions. The way a person responds to an ad campaign depends largely. Factors influencing consumer behavior of smartphone users.
A study on factors influencing consumer buying behavior in. These factors vary from person to person that results in a different set of perceptions, attitudes and behavior towards certain goods and services. From a marketing perspective, consumer behaviour most probably became an important field of study with. The internal influences that have effect on consumer behaviour consist of an. The factors that influences consumer involvement include personal, product and situational. She is a key member of a team exploring how technology can be used to enhance the student learning experience.
The second chapter analyses the personal influences on higher education consumer choice, by covering demographics gender and age, family, income. Eynowthatindiashopsonlinehowdoyouturngrowthintoprofit. These factors are not visible, though they influence the consumer to a great extent. Lets now look at some of the influences on consumer behavior in more detail. If you continue browsing the site, you agree to the use of cookies on this website. Activity 1given the geographical characteristics of indian consumer market, analyse five important implications that will be faced by an allindia distribution company dealing in consumer durables such as refrigerators, televisions and music systems. Get the answer of how personal influences is related with consumer behavior. Buying behavior is the decision processes and acts of people involved in buying and using products. Factors affecting consumers buying decision in the selection. In this research, the researcher is also interested to find out how social and personal fac tors especially affect the buyer behavior during the purchase of smartphone. Abstract nowadays, consumer behaviouris influenced not only by consumer personalities and motivations, but also by the relationships within families. However, the interaction between individualismcollectivism and consumer behaviour is an exciting phenomenon for crosscultural consumer behaviour researchers to observe leo et al. Consumer behaviour jane priest is a teaching fellow at edinburgh business school and teaches parts of the oncampus marketing course, as well as the consumer behaviour elective by distance learning. Consumer behavior is the study of the processes involved when individual or groups select.
Apr 01, 2009 psychological influences on consumer behavior slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The factors are influences significant enough by their force, becoming the reasons for the activity. Factors influencing consumer decisions principles of marketing. Topic 3 influence of consumer psychographics understanding consumer behaviour v1.
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